A City Oasis

The Challenge

While completing extensive refurbishments, Bossanova was invited to work on the branding and collateral for the Merrion’s new Spa and Health Club. Positioning it as an urban oasis of calm and wellness, the offering includes pool and gym facilities, gold-standard treatments, restorative therapies, physiotherapy as well as hair and beauty services.

The Response

At an early stage of the refurbishment, The Merrion team shared their vision for the Spa along with architectural drawings and interior mood boards. In our approach, we wanted to capture a sense of escapism and calm – a welcome retreat in the heart of Georgian Dublin.

We started with the identity, which balances The Merrion’s heritage with a minimal and contemporary aesthetic. Application included packaging, exterior signage, wayfinding and print collateral. Colour, pattern, materials and finishes were carefully considered to complement luxurious interiors and sumptuous features.

Testimonial

“Working with Bossanova and the team has been and continues to be an absolute pleasure. From design briefs to development and final fruition, the team are always committed to the end result and on hand throughout. The Merrion Spa branding project was a special project encompassing many different elements which came together so well with thanks to Joan, Eimear and all the team’s creative flair and succinct design.”

– Niamh Molloy, Marketing Manager, The Merrion Dublin