Sorrel Wood

The Challenge

Cairn Homes are known for building quality homes in prime locations and Sorrel Wood is no exception. Nestled at the foothills of the Wicklow mountains and next to the stunning Blessington Lakes, this site is simply unbeatable. Our brief was to create an identity and impactful campaign to bring this unique setting and rich heritage to life for homebuyers looking to make a home in a superb location.

The Response

The flexible identity combines a differentiating typeface and a graphic diamond shape. In application, this shape becomes an interesting device throughout our suite of collateral. Our primary palette is supported by pops of pink and gold for a fresh, modern look. Design and layout makes the most of the stunning photography using panoramic shots and pull out devices in brochureware. A key element in the suite, the brochure is designed to highlight the many attractions Sorrel Wood has to offer from location and lifestyle to landscaping and heritage and includes detailed maps and floor plans. An excavation of the site before development uncovered many interesting artefacts dating back to the early Bronze Age – we wanted to share this history through images and timelines.

Application and roll out included an extensive launch and advertising campaign for what was to be yet another sell out development for Cairn Homes.