A fresh approach to personal finance

The Challenge

Brian Flanagan saw a niche in the financial sector for a totally fresh and innovative approach to financial planning – and so U Consulting was born. Their vision is to make a real difference in peoples’ lives helping their clients build lasting wealth to create the life they want. With a growing team and ambitious plans for the future, Brian and his partner Ruth approached Bossanova to help elevate their brand and communications.

The Response

A team workshop gave us a real insight into their brand and business. It also revealed their unique, holistic approach, which is really what sets them apart.  To complement U Consulting, ‘Wealth Advisors’ was chosen as a clear and concise descriptor. Our aspirational strapline sets the tone and is an invitation to ‘Transform your financial life’.

For the identity, we created a strong brand mark, which is angled to represent growth and prosperity. The triple lines of the mark in a vibrant pop of orange offers a dynamic graphic device in application across print and screen. The key element of the brand refresh was to design their website and content to reflect their unique voice and personality – a breath of fresh air in an otherwise stuffy, conservative sector.

Testimonial

Our experience with Joan and the team at Bossanova has been superb. Joan is a wonderful listener and understood exactly what we were trying to achieve. We wanted something that would get to the heart of what we do and the experience clients would enjoy and Joan captured that brilliantly.

Bossanova redesigned our identity, honed the brand message and delivered a website that we are proud of within budget in the timelines we had hoped for. The project was approached with enthusiasm, care and focus with the perfect balance of creativity and professionalism. We would have no hesitation in recommending Joan and all the team at Bossanova and look forward to collaborating with them as we grow our brand and business.